The classic square face, kept clean.
Gas · 5.0 on Google · TSSA-registered installs
Urbana · U37 Series
A near-square window of real-looking fire — no louvers, no grille, just glass, brick and flame.
In Urbana’s words: “Clean Face - No Louvers.” The glass sits flush in slim steel — nothing above or below the window but metal.
The “3D Stainless Steel Burner” stacks flame front to back through the log set — the campfire look, on gas.
“Available in Square or Arch firebox designs” — the same fire behind a crisp square face or a softened arch.
Photography: Urbana
From our Urbana files — in place, and the fire up close. Tap to step inside.
Will it fit?
The maker’s numbers
These are the numbers we install to — every number above is Urbana’s own published figure, nothing rounded by us, nothing guessed. Download the maker’s manual, or ask us anything at the showroom.
The U37 family
The crisp modern-traditional face.
You’re hereThe same fire under a softened arch.
Ask us →Real voices · 5.0 on Google
“…the knowledge and guidance we received in determining size, location and finishing design was invaluable.”
Phil M. · Google review
“As someone extremely particular and fussy I was very pleased.”
Josh R. · Google review
Quick answers
The rough opening is 46¼″ wide by 79½″ tall, venting 8″ × 11″ direct (or 5″ × 8″ with the Cool Surface System). Send us a photo of your wall and we’ll confirm the fit before you spend a dollar.
Urbana’s “3D Stainless Steel Burner” stacks flame front to back through the logs instead of in one flat row — that depth is what reads as a real wood fire.
No wood to haul, no ash to sweep. Like any gas fireplace it wants an annual service — that’s our trade, and the crew that installs it does it.
What it costs
Every wall is different — framing, venting, gas line — so your price is real, not a guess.
Two minutes online. Photos help; the booking machine takes them.
Dan prices your exact install and walks you through every line of it.
Nick’s crew frames it to the maker’s spec, runs the venting, and leaves the room clean.
Or come see it in our Coldwater showroom — the espresso will be on.
