The Urbana U70 Linear head on in a black studio void — seventy inches of flame behind one flat sheet of glass

U70 Linear

Seventy inches, one line.

Gas  ·  5.0 on Google  ·  TSSA-registered installs

Urbana · U70 Series

The longest flat-front.

Nearly six feet of glass on one plane — the widest single sheet in the house short of the seventy-five.

I

Six feet of line

The 70 × 20 window is a full arm-span of flame — one ribbon, edge to edge, flat against the wall.

II

Nothing between you

“Double Glass Safety” — a second layer of glass, “no screen required,” and “Seamless Top to Bottom Glass (no gaps).”

III

Your bed, your light

Split logs over shale — the set in our stills — or driftwood and river rock, under “Adjustable Ember Bed Color LED Lights” and a top lighting kit.

The U70 Linear straight on — the full seventy-inch sheet in one frame
Straight on · the full seventy
The U70 Linear’s split oak and shale bed up close, the burner ribbon behind
Split oak · shale bed
The U70 Linear at a three-quarter view — the long low line on the black void
The long line · low profile

Photography: Urbana

Seen in real rooms.

From our Urbana files — in place, and the fire up close. Tap to step inside.

Six feet of marble and fire
Birch, full blaze
The long ember line
Glass media, after dark

Will it fit?

Seventy inches, one plane.

The U70 Linear’s long line of fire at a three-quarter view, on the black void
20″ of glass (rounded) 70¾″ framing width
52,500BTU/h max input
70 × 20″window (maker’s rounded)
NG · LPnatural gas or propane
88½″minimum floor-to-ceiling

The maker’s numbers

Specifications

52,500 BTU/hMaximum heat
single sheet · 70″ w × 20″ hGlass viewing area
70¾″Framing width

The fire

Fuel
natural gas or propane
Max input
52,500 BTU/h
Min input
39,000 BTU/h NG · 43,000 LP
Efficiency (maker’s figure)
59.2%

The look

Firebox media
driftwood or logs · river rock · shale

The opening

Glass (maker’s rounded)
single sheet · 70″ w × 20″ h
Framing width
70¾″
Framed opening
37″ h
Min framing depth
21″
Min floor-to-ceiling
88½″

The hookup

Electrical
120 VAC · 15 A dedicated
Venting
direct vent · 5″ × 8″ co-axial

These are the numbers we install to — every number above is Urbana’s own published figure, nothing rounded by us, nothing guessed. Download the maker’s installation manual, or ask us anything at the showroom.

The U70 family

Pick your front.

Real voices · 5.0 on Google

Installed by the crew people write about.

“…the knowledge and guidance we received in determining size, location and finishing design was invaluable.”

Phil M. · Google review

“As someone extremely particular and fussy I was very pleased.”

Josh R. · Google review

Quick answers

The three things everyone asks.

Will it fit my wall?

It frames at 70¾″ wide with a 37″ opening height and 21″ of depth, and wants 88½″ floor-to-ceiling. Send us a photo of your wall and we’ll confirm the fit before you spend a dollar.

Is it the same fire as the U70 Bay?

Same seventy-inch firebox and burner — a different front. One flat “Seamless Top to Bottom Glass (no gaps)” sheet instead of the wrap, with “Double Glass Safety” and “no screen required.”

What’s the upkeep?

No wood to haul, no ash to sweep. Like any gas fireplace it wants an annual service — that’s our trade, and the crew that installs it does it.

What it costs

Priced to your home — not from a chart.

Every wall is different — framing, venting, gas line — so your price is real, not a guess.

Tell us about your wall

Two minutes online. Photos help; the booking machine takes them.

Get your real quote

Dan prices your exact install and walks you through every line of it.

Installed by the pros

Nick’s crew frames it to the maker’s spec, runs the venting, and leaves the room clean.

Request 2026 pricing

Or come see it in our Coldwater showroom — the espresso will be on.

More from the Urbana house

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